Vintage Cups, Glasses and Mugs
In our blogs, we’ve been featuring a different promotional or corporate restaurantware product made over the years. This is another in the group of cool retro cups, glasses or mugs from our large collection. Here we’ll be sharing what we’ve learned about it and we welcome your additional input and comments.
7 Up is a lemon-lime soda that was created in 1929 by Charles Grigg of the Howdy Corporation. Despite its release just two weeks before the stock market crash, 7 Up went on to become, and remain, one of the most popular soft drinks available worldwide.
This cup is from the late 1960s or early 1970s. This is determined by the psychedelic, pop art style of artwork that was prevalent at the time. The artwork on this cup definitely reflects the optimistic look of pop art, with the 7 Up logo rising over the horizon like the sun. In 1967 a new advertising campaign was launched and 7 Up was dubbed the “Uncola”. The reverse side has “The Uncola” printed within a pair of large, red lips. Very groovy, and very reflective of the era this cup is from.
American Can Co.
Dixie Cup Division