7Up True 1960s Glass Door Soda Coolers

True Manufacturing Company has been building all kinds of merchandising coolers since 1945. True manufactured coolers that have been used for all kinds of food and drink, flowers and even live fishing bait. Shown here are ads for soft drink merchandising coolers. They are referred to as “merchandising” because the glass doors allow for the 6-packs to be displayed as well as to be easily located in the store by the customers. The branding on the cardboard carriers can be read through the doors and catch the customer’s eye as they walk by.

These ads are from the 1960s, although the look of these coolers hasn’t changed all that much over the years. The machines featured here are branded for 7Up soda. The green ad for the True GDM 30-20 and 20-15 shows a machine that could hold 15 cases of bottles in 6-packs. The orange ad for the GDM40-30 features a machine that could hold 30 cases of soda. These two vintage ads are the type of ads that were handed out to store owners by salesman for the True Manufacturing Company to promote sales of their machines.