The Walrus Manufacturing Company of Decatur, Illinois was one of the many manufacturers that tried to cash-in on the ongoing soft drink craze in the early 1900s. This advertisement is from the “National Bottlers Gazette”. Walrus, like other manufacturers, was marketing their product directly to bottlers in the hope that they could become their cooler [...]

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Vendo was founded in 1937 in Kansas City, Missouri. Their initial product line consisted of chest coolers, but after WWII they became known for their upright vending machines, which were made exclusively for the Coca-Cola Company. This chest cooler is one of the earliest—if not one of the first chest coolers made by Vendo.
This [...]

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This is an eye-catching cooler manufactured for dispensing and promoting the sales of Coca-Cola in bottles and cans. It was manufactured in the 1960s by the Beverage-Air Company of South Carolina. It has a very large capacity, with 12 display racks. There are two glass doors that open to provide access to the cold the [...]

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These are a series of brochures for Pelco chest coolers made in the 1950s. They are to promote their electric chest coolers as low-price, yet high quality. These ads are targeted at soft drink bottlers in the hope they will buy these coolers for placement in stores and other establishments in order to sell their [...]

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This is a 1950s picnic cooler made by the Progress Refrigerator Company for the makers of Squirt soda. This Progress A1 picnic cooler was made of steel with a galvanized liner. They originally came with a sandwich tray, but today it is hard to find examples with these intact. Squirt is one of the many [...]

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The Victor Products Corporation started out as a commercial refrigeration manufacturer in the 1920s. They became well known for producing their uniquely styled, yet functional counter coolers. Victor built a series of counter coolers for the Coca-Cola Company that included one-, two-, three- and four-door styles, in addition to the very rare Victor Kooler Grill. [...]

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