These photos capture Vendo Company in its earliest days. The Vendo Company was founded by two brothers, Elmer and John Pierson, who invented the first efficient coin-operated vending lid for chest coolers, known as the “Red Top”. They quickly became leaders in the vending machine marketplace.

Two views of the Vendo Company Building.

The Vendo Company Christmas Party 1939

Executives of the Vendo Company, January 5, 1940

Offices at Vendo Company outfitted with a Vendo Red Top Chest

Stages of Vendo cooler design, from concept to manufacture.

We have some great vintage photos of Vendos that we wanted to share with you. The photos vary in subject from production lines to staged publicity shots, but we thought they were interesting and that you might enjoy them. The following two photos were taken in a Vendo soda machine factory.

And then we have the assorted “chatting around the Vendo 83” photos. These illustrate the Vendo 83 in different environments such as the workplace and a grocery store.

The next two photos are of models posing with a bottle of Coca-Cola and a Vendo 83. Those are followed by a man dressed as a Vendo soda machine serviceman beside and open Vendo 83. He is pointing to the loading instructions inside the door of the machine.

This last photo is interesting in that it shows a Vendo 83 embossed in Spanish. Rather than “Drink Coca-Cola”, it says “Tome Coca-Cola” and instead of “Ice Cold”, it says “Bien Helada”. Vendo evidently built this machine for the booming Coca-Cola market in Mexico. We hope you enjoy all of these vintage Vendo 83 photos and we will continue to post more like these in the future.

Dimensions: 63”H x 32 1/2”W x 18”D
Vending capacity: 83
Precools: 75
Weight: 450 lbs.
Manufactured: 1946 to 1957

Manufactured by:
The Vendo Company

These two photos are of the lunchroom inside a Vendo vending machine factory lunchroom sometime in the 1950s. As you can see in the first photo, the lunchroom was fully stocked with Vendo vending machines of all kinds. These were soda, fresh food, ice cream, milk, juice and coffee machines.

The second photo shows a more humorous take on the assortment of food and drink vendors available to the employees. This room has been set up to look like a town in the old West. Instead of the words “Coca-Cola” over the vending machine, a rustic –looking sign with “The Cold Bottle” is displayed overhead, making it look more like an old saloon. Old storefronts have been painted on the walls. What a fun place to have lunch—“How ‘bout a nice cold Coke, Pardner?”

We know that this is a Vendo V-240 case vending machine, but have not seen any more information on this machine. It looks like a model designed specifically for factories and other large places and was probably produced in very small numbers. It was a very large machine, capable of dispensing 10 cases of soda, or 240 bottles.

The way this machine dispensed soft drinks is unique too. Rather than starting out with bottles being loaded into a drum or onto shelves, the entire case of soda was loaded into the machine. As you can see in this diagram, the conveyor transported the whole case around the interior of the machine as each case was emptied. The motion resembles that of a Ferris wheel. Once a bottle was released, gravity would take over and the bottle would drop into the chute.

As clever as this design is, it obviously didn’t catch on, as this is the only machine like this that I have seen. Please let us know if you’ve seen one of these.

Here is a photo of a Vendo Ark Pie ice cream vendor. I really do not know much about this machine or what an Ark Pie is, but I thought it was a neat picture. If anyone is familiar with this machine or what an Ark Pie is, please blog-in and let us know.

Manufactured by:

The Vendo Company
Kansas City, Missouri

This Vendo ice cream vending machine was a very challenging restoration. The exterior was pretty straightforward but the vending component was difficult to get right. If you attempt this restoration, make sure you document the process of taking the machine apart with photos and notes. Also, the machine should be complete, as parts cannot be found for it unless you buy another machine for spares.

I wish I could give you some more specific tips, but this restoration was done many years ago and our notes have been lost. Besides, we only restored one of these and we would have never done another.

All the graphics on the finished machine were custom, this machine was not originally painted like this. They were usually found painted light blue like the Vendo milk machine and the upright Vendo ice cream vendor.

Dimensions: 34 ¾”W x 29 ½”D x 36 ¼” H
Produced: 1950s

Manufactured by:
The Vendo Company
Kansas City, Missouri

Also known as the “Spin Top”, the Vendo 23 vended 23 bottles and pre-cooled 7. Introduced in 1949, it was a smaller cooler, made specifically to fit into smaller spaces. It was intended as an alternative to the bulkier upright vendors available at the time.

Behind the large pullout door there was storage for empties or additional bottles of Coca-Cola. It had an all-steel construction with a baked enamel finish and featured automatic defrost.

This machine was designed to accept 5 cents, 6 cents, or 10 cents and was unable to make change. The vending was done manually, by rotating the handle and lifting the lid to remove a soda.

Dimensions: 20”D x 24”W x 36”H
Weight: 156 lbs.

Manufactured by:
The Vendo Company
Kansas City, Missouri

The Vendo 81D may be one of the most sought-after soda machines, also called “drink boxes”, among collectors. It was introduced in 1955 and was made exclusively for the Coca-Cola Company by Vendo. If you find a similar machine embossed with another soda brand such as Royal Crown, Pepsi or 7-Up, then it is not a Vendo 81-D, but rather a VMC-81 made by the Vendorlator Company. They are very similar machines, but made by different companies.

The V-81D pop machine is very similar to its predecessors; both the 81A and 81B, but has a much larger coin door. The V-81D is a “white-top” model, like the V-81B, whereas the V-81A is solid red with a white Coca-Cola logo. And the embossing is larger and positioned more to the right than on the V-81A. The V-81D was manufactured from 1955 to 1958.

The internal workings of the V-81D are still very much like those in the earlier models. It vends 6 to 12 ounce bottles of soda. It has nine shelves and dispenses 81 bottles. There’s space to pre-cool 17 bottles. A fluorescent light illuminates the bottle door allowing you to view the various selections. The larger coin door on the V-81D accommodated a coin mechanism with a coin changer, unlike the small door machines. One feature that makes this machine so popular is the gravity-fed slant-shelf design. This allows you to vend a variety of flavors and sizes of bottles.

We have restored many of these over the years. Follow this link to Retroplanet.com and our Blog About the Vendo 81, 44 and 39 Service Manuals in the PDF Library. There you can download a copy of a Vendo 81 Soda Machine Manual.

Dimensions: 58”H x 27”W x 16”D
Weight: 286 lbs.

View the video of this Coca-Cola Vendo 81D Soda Machine

This item is not for sale. We show restored items in this blog to encourage discussion, prompt questions and further the hobby of collecting and restoration. We also enjoy sharing the photos of the many items we have restored over the years.

The Vendo V-83 Coca-Cola Vending Machine

The V-83 has the distinction of being Vendo’s first coin-operated, upright soda vending machine to be mass-produced. Like all other Vendos, it was made exclusively for the Coca-Cola Company and was produced from 1946 to 1955. There were more of this model machine made among upright Vendos, than any other machine up until 1960.

The vending couldn’t have been simpler; just insert a nickel and lift the dispenser door to lift out your Coke. It is a single-selection machine that vends 83 bottles and has space to pre-cool 75. The 6.5-ounce bottles were loaded into individual compartments in a honeycomb-shaped drum. By lifting the door to remove a Coke, the drum was rotated to the next available bottle.
This Vendo 1947 V-83 brochure states that demand is so high for this machine, that they may have difficulty filling orders for them in the following year—so you had better put your order in early! Not so true anymore, as this is such a heavy machine, that it’s not all that popular with collectors. In addition, it can only hold the original 6.5-ounce bottles.

Dimensions: 63”H x 32 1/2”W x 18”D
Weight: 450 lbs.

Manufactured by:
The Vendo Company
Kansas City, Missouri

Are you looking for some cool 1950’s atmosphere to add to your home, and a soda vending machine that you can use today? How about the Coca-Cola Vendo 39? This machine is not only one of the most recognized Vendo models, but it’s also able to dispense the 8-ounce bottles the Coca-Cola Company is distributing today.

The Vendo 39 was made for the Coca-Cola Company from 1949 to the mid-1950’s. There were some 80,000 of these made, so they are still fairly common today. They graced the fronts of filling stations and storefronts all over 1950’s America. This single-selection machine is equipped with a honeycomb-shaped wheel that turns to dispense a nice, cold Coca-Cola. It is capable of vending 39 8-ounce bottles and pre-cools 20. And with its characteristic rounded corners and sleek design, this is a classic, and highly collectible model.

It is important to note that the Vendo 39 that was made from 1949 to the mid-1950’s, like the one we have here, was always painted a solid red. The later 39s, made from the mid- to late-1950’s were painted red and white.

Every soda machine we restored at Vintage Vending followed the same process. First the machine was completely disassembled and all painted parts were sandblasted. All other parts were re-chromed, powder-coated, repainted or cleaned. The coin mechanism was re-plated and rebuilt. Automotive bodywork was performed on all of the sandblasted parts. The machine was painted with PPG automotive paint. Then the machine was reassembled with a new refrigeration compressor and all electrical was replaced.

Dimensions: 58” high x 27” wide x 16” deep

Weight: 285 lbs.
Manufactured by:

The Vendo Company

Kansas City, Missouri

View the video of this restored Vendo 39



This item is not for sale. We show restored items in this blog to encourage discussion, prompt questions and further the hobby.

To view more pictures of the completed restoration visit the RetroPlanet.com Museum.

Coca-Cola Vendo 44 Soda Vending Machine

The most desirable Coca-Cola soda machine ever made, the Vendo 44 was produced exclusively for the Coca-Cola Company from 1956 to 1959. The very narrow width of this machine has made it a highly collectible machine for both the veteran collector as well as newcomers to the hobby. These machines, when new, were very popular with storeowners because they didn’t take up a lot of floor space. They were always painted what has become the classic Coca-Cola red and white. It can vend 44 8-ounce bottles, and pre-cools 9. The Vendo 44 that appears here is a machine that we restored at Vintage Vending.

Every soda machine we restored at Vintage Vending followed the same process. First the machine was completely disassembled and all painted parts were sandblasted. All other parts were re-chromed, powder-coated, repainted or cleaned. The coin mechanism was re-plated and rebuilt. Automotive bodywork was performed on all of the sandblasted parts. The machine was painted with PPG automotive paint. Then the machine was reassembled with a new refrigeration compressor and all electrical was replaced. Also, this machine has been modified to vend 12-ounce cans in addition to bottles.

Dimensions:
57 1/2” high x 16” wide x 15 1/2” deep

Weight: 225 lbs.

Manufactured by:

The Vendo Company

Kansas City, Missouri

This item is not for sale. We show restored items in this blog to encourage discussion, prompt questions and further the hobby.

To view more pictures of the completed restoration visit the RetroPlanet.com Museum.

The Vendo V-81’s and VMC-81 Soda Machines, Similarities & Differences

The Vendo Company eventually merged with its rival, the Vendorlator Manufacturing Company in 1956, but originally they were two separate entities building some very similar soda machines. In the mid 1950’s the Vendo Company was manufacturing the Vendo 81 exclusively for The Coca-Cola Company, and the Vendorlator Manufacturing Co. was making VMC-81’s for competing brands like Pepsi, 7-Up, Dr. Pepper and Royal Crown. Once the two companies merged, they continued to make machines under the two product names as before, making The Vendo Company the primary supplier to of the soft drink market.

There were three V-81 models manufactured by the Vendo Company from the mid to the late 1950’s. There was the Vendo V-81A, V-81B and V-81D. Up until 1956, Coca-Cola machines were painted a solid red, like the Vendo V-81A. Beginning in 1956 with the V-81B, The Coca-Cola company painted their machines red and white to emphasize Coke’s “clean and refreshing” image. The “Coca-Cola” logo that had been smaller and positioned closer to the bottle door was repositioned to be centered on the space to the right of the bottle door and the logo was enlarged. The logo was also made more prominent by being embossed in red on a white background, instead of in white on a red background.

The Vendorlator Manufacturing Company’s competing soda machine was the VMC 81. The Vendo 81 and the VMC-81 both held a total of 81 bottles for vending. Space inside the machine allowed for the pre-cooling of 17 additional bottles. Both machines had nine interior shelves, allowing them to vend up to nine different soda flavors. They used “slant shelves” that could be adjusted to accommodate different bottle sizes ranging from 6 ½ to 12 ounces. That flexibility makes these machines very popular today, since you are able to fill them with almost any soda, beer or wine coolers. These soda machines have the classic upright, “round-cornered” cabinet design of the 1950’s. Both the V-81A and V-81B are referred to as “small door” models, and the V-81D is called the “large door” model. This came about because the V-81D had a different coin mechanism that necessitated a larger door. The coin mechanism was redesigned to give change back, where previously the coin boxes only took nickels. The bottle doors in both the Vendo and VMC-81’s had lights placed within them to illuminate the bottles.

1958 was the last year of production for round-cornered soda machines made by The Vendo Company, with the exception of the Vendo 44. All of the Coca-Cola Company Vendo 81’s and the various brands of VMC-81’s are very collectible today. The Vendo 81’s are the most desirable of all the different models of Coke machines manufactured throughout the 1950’s. Fewer VMC-81’s were produced than Vendo 81’s, and of all the brands embossed on the VMC-81’s, Royal Crown soda machines are the most rare and collectible with the 7-Up machines close behind. Any of these soda machines would be quite a statement in any gameroom, den or office.

Dimensions: 53.75 in. high x 25 in. wide x 17.5 in. deep
Weight: 286 lbs.

Please blog in and tell us about your soda machine collection. We’d love to hear about your acquisition and restoration stories. If you have questions about your restoration, blog in and ask us as we’ve done many ourselves and would enjoy being of help to you.

The Coca-Cola Vendo 6-Case Vertical Cooler

I like this machine, but this upright cooler never really caught on with collectors. I would guess that’s because of its size. I refer to it as a cooler because there is no coin mechanism. Therefore, it’s not fair to call it a soda machine, even though it looks like a Vendo 81 except for the glass door on the right side. Vendo did make a version of this machine with a coin mechanism and it was called the Vendo 110. But if you have the space and are looking for a machine to restore, this is a good candidate. There are no coin or vending mechanisms to mess with and because they were self-service coolers and not vending machines, they were usually kept indoors so you can still find them in pretty good shape. The shelves inside are adjustable so it will hold different size bottles, including longneck beer bottles. Judging by the name I’d guess it holds 144 bottles; 110 ready to vend and 34 pre-cooled. I don’t recall us ever restoring one at Vintage Vending but we did own quite a few over the years.

Vendorlator also made this machine in Pepsi, Royal Crown, Dr. Pepper and (not 100% sure, but would assume) 7-up.

Size:
63” high
32.5” wide
18” deep

Weight: 200 pounds

Produced from the late 40’s to mid 50’s

Manufactured by:
Vendo Company
7209 N. Ingram Ave.
Fresno, CA

If you have ever restored one of these, please ad to the blog with some restoration tips.