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Coca-Cola Bling

February 6th, 2009 · 5 Comments

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Coca-Cola Service Awards and Other Bling

Coca-Cola Service Awards

This photo is of a page from The Coca-Cola Company’s 1957 catalog featuring commemorative Coca-Cola jewelry, made by the L. G. Balfour Company. Since the turn of the century, The Coca-Cola Company has believed in creating employee incentive and rewarding loyalty with acknowledgment that may have come in the form of merchandise, gift cards or discount vouchers. As seen by these catalog pages, in 1957 Coca-Cola turned to the L.G. Balfour Company of Attleboro, MA to create gifts with their insignia. Balfour has been making quality jewelry since 1913. Lloyd Garfield Balfour originally started the company to make items for fraternities and sororities on college campuses. During WWI the US Government hired them to make military insignia for the Armed Forces. When the war was over, Balfour created new product lines including a wide array of company service awards. The Coca-Cola Company awarded pins to their employees after completing every five years of service up to what appears to be 50 years according to the catalog. The pins were 10K gold and included enamel and/or genuine precious stones. The last pin shown is in a classic Coke bottle shape and is listed as a “Pledge Pin” for the modest price of $1.50. At the bottom of the catalog page you can see they also offered a genuine Rolex watch for the phenomenal 1957 price of $50.75.

Balfour Jewelry for Coca-Cola

The next page of the catalog illustrates a wide array of additional items awarded by The Coca-Cola Company and made by Balfour. Included are a makeup compact, bracelets, a necklace, tie clips, a keychain, a money clip, a lighter and a belt buckle. Noted is the option of having the item made with a “50th Anniversary mounting, Coca-Cola Bottle mounting, or Coca-Cola (logo) mounting”.

Coca-Cola Bulova and Rolex Watches

This 1962 catalog page shows that Bulova also made merchandising items for The Coca-Cola Company. These products were also directed at the management at Coca-Cola as gifts and awards for their employees. Each quality watch bears the Coca-Cola logo painted in red on the watch face. The ad states, “With these beautiful watches Bulova helps you say ‘Thank You’ in an unforgettable way”. I’m sure the lucky recipients were very happy to receive these gifts and also very proud to wear them.

Tags: Antique Advertising · Coca-Cola · Coca-Cola Advertising · Unique & Unusual

5 responses so far ↓

  • 1 summer // Nov 3, 2011 at 7:36 pm

    i have a gold coca cola ring with a iamond in it. It was given to my grandfather for his many years of service with coca cola. Any idea where i can find info on it?

  • 2 Bruce McCarver // Jun 24, 2012 at 4:52 pm

    I have a gold bulova watch given to my step dad for fifty years of service to the Fort Worth coca cola bottling company. I was just wondering if it has any value?

  • 3 Debra // Sep 17, 2012 at 1:26 pm

    I have a coca cola wallet, deck of play cards, lighter, serving tray and full coke bottle with a chain with tab that says “King Size”

  • 4 will boulden // Feb 24, 2013 at 10:38 am

    I have an Accutron 30 year Coca-Cola service watch with three diamonds on it, from early 1980’s. I was wondering what it may be worth.

  • 5 vintagevending // Feb 25, 2013 at 9:34 am

    Will,
    We do not give appraisals or estimations of the value of items. If you want an idea of the value of your watch, we would recommend looking at online auctions or even discussing the watch with a jeweler. It’s good to remember that estimates vary, depending on the economy and what is popular with buyers at the time.

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All Images are the Property of and Copyrighted to Vintage Vending Inc.