This is a 1960 Coca-Cola tire rack and 2-sided metal sign combination. Never missing an opportunity to advertise, this clever solution was designed for filling stations that also sold Coca-Cola. It was made of tin with a carry handle on top. It’s a very clever design solution since the inclusion of the tire will also promote tire sales for the filling station owner as well. As the text states, “It helps the dealer by suggesting a check of tires and possible sale, and also suggests that the motorist ‘Enjoy Coca-Cola’”. They’re pretty rare and one of these in very good shape recently went for $2,600 at auction.
Dimensions: 17”W x 32”H