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Coca-Cola Ford Pick-up Truck Parade Float

May 14th, 2009 · 1 Comment

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Coca-Cola Bottlers Truck Parade Float

Found this interesting picture in one of the old magazines we have around here. The Middletown, Ohio Coca-Cola Bottling Company has their float ready for the Old Fashioned Days celebration. Looks like they took one of their Coca-Cola Company Ford pick-ups and decked it out in all things Coke. What I find most interesting is the size of that six-pack and I wonder if it survived? Is it in someone’s garage or warehouse or did it get tossed and is it gone forever? What the heck is that thing made out of? Were they mass-produced, and if so did any survive?

Tags: Coca-Cola · Coca-Cola Advertising · Unique & Unusual

1 response so far ↓

  • 1 theGreek // Dec 23, 2010 at 9:40 am

    I have several of these 6-pack displays in storage. The cartons are made of plywood and the bottles are made of rubber. The were to be used as displays in front of businesses or bottling plants. Some bottling works even placed them on top of their roofs. I also have the literature for promoting these giant 6-pack displays. They were mass-produced in a sense. Circa mid to late 1950’s.

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All Images are the Property of and Copyrighted to Vintage Vending Inc.