This is an eye-catching cooler manufactured for dispensing and promoting the sales of Coca-Cola in bottles and cans. It was manufactured in the 1960s by the Beverage-Air Company of South Carolina. It has a very large capacity, with 12 display racks. There are two glass doors that open to provide access to the cold the Coca-Cola. These large glass panels also keep the product visible, making it easy for the customer to find what they’re looking for. There is plenty of space for Coca-Cola in 6-packs and cans, as well as other Coke products such as Tab and Sprite.

The signage is illuminated and, combined with the clearly marked six-packs within, make this refrigerated cabinet a clever merchandising tool. As this ad states, “Every inch of width is equal to one cubic foot of effective signage and display space”.

Manufactured by:

Beverage-Air Company
Spartanburg, S. Carolina