These are a series of brochures for some vinyl Coca-Cola picnic coolers with dates ranging from about 1939 to 1957. The dates are determined by the slogans used. “Whoever you are, whatever you do…” was used by the Coca-Cola Company beginning in 1939 until about 1942. “Sign of good taste” was slogan used in 1957.
These coolers were made of plastic, or what we refer to now as vinyl. Some of the brand names of these products are “Ideal”, “Werner-Freeman” and “Nappy”. These must have made super picnic coolers, since they were insulated to keep food and drinks cool and the waterproof plastic could easily be wiped clean. The Coca-Cola Company promoted these coolers in order to make it more convenient to have cold Coke on hand, no matter where you happened to be going. These also served as an additional mode of advertising for their soft drink. All the coolers look as if they were made to accommodate two six-packs of Coca-Cola bottles: either side-by-side or with them stacked one over the other.
This item is not for sale. We show restored items in this blog to encourage discussion, prompt questions and further the hobby of collecting and restoration. We also enjoy sharing the photos of the many items we have restored over the years.