These two ads were part of an advertising series appearing in a trade publication from 1949. They feature Coca-Cola button signs manufactured by Temco Inc. of Nashville, Tennessee. The signs are pictured in these ads with the Taj Mahal and Stonehenge to illustrate how “timeless” and long-lasting Temco porcelain enamel signs are. I also came across another ad online featuring the Matterhorn. There may have been more ads pairing up the Temco Coke signs with other indestructible icons. Maybe you could let us know if you’ve seen one.
As you can see, these Coca-Cola button signs were designed to withstand years of outdoor use. They were used outside filling stations, neighborhood grocers and drugstores. They were very often used as part of a larger sign or in combination with others and could have been hung on a wall or installed on a stand. These Temco signs came in sizes ranging from 12 inches to 36 inches in diameter. In addition to the red signs shown here, with the Coca-Cola logo, there were also versions made that were white and/or had a Coke bottle on them as well as the logo. Some said “Drink Coca-Cola” or “Drink Coca-Cola in Bottles”. Because of their durability, you can still find these button signs today, although they don’t come cheaply.