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Coca-Cola Porcelain Enamel Outdoor Sign

February 20th, 2009 · 15 Comments

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Temco Coke Button Sign and Taj Mahal

Coca-Cola Temco Button Sign and Stonehenge

These two ads were part of an advertising series appearing in a trade publication from 1949. They feature Coca-Cola button signs manufactured by Temco Inc. of Nashville, Tennessee. The signs are pictured in these ads with the Taj Mahal and Stonehenge to illustrate how “timeless” and long-lasting Temco porcelain enamel signs are. I also came across another ad online featuring the Matterhorn. There may have been more ads pairing up the Temco Coke signs with other indestructible icons. Maybe you could let us know if you’ve seen one.

As you can see, these Coca-Cola button signs were designed to withstand years of outdoor use. They were used outside filling stations, neighborhood grocers and drugstores. They were very often used as part of a larger sign or in combination with others and could have been hung on a wall or installed on a stand. These Temco signs came in sizes ranging from 12 inches to 36 inches in diameter. In addition to the red signs shown here, with the Coca-Cola logo, there were also versions made that were white and/or had a Coke bottle on them as well as the logo. Some said “Drink Coca-Cola” or “Drink Coca-Cola in Bottles”. Because of their durability, you can still find these button signs today, although they don’t come cheaply.

Tags: Antique Advertising · Coca-Cola · Coca-Cola Advertising

15 responses so far ↓

  • 1 Lea Rosier // Mar 26, 2009 at 2:55 pm


    I’M looking for information on Coca Cola outdoor button signs from Canada.
    My Ma has a button Coke sign, 48″ in diameter , Red and yellow with “P+M Made in Canada 1955″ printed on the bottom. She’s looking for an appraisal and she may want to part with it. It’s in fantastic shape. Any suggestions or info. you could give me would be greatly appreciated. Thank you. Lea Rosier

  • 2 vintagevending // Mar 30, 2009 at 2:29 pm

    We aren’t able to give estimates on the value of an item. If you keep an eye on Ebay or maybe Craig’s List, your item is sure to be listed at some point. That may give you a rough idea of it’s value but keep in mind to compare apples to apples. Prices vary greatly depending on condition. If anyone can help with a value of this item please blog in.

  • 3 Miles // Jun 27, 2009 at 10:00 am

    Yes, I will give you $ 200.00 for this sign if you want to sell it. Let me know They range around $300.00 in perfect shape. Let me know if you want to sell it. I have been looking for one for a while.
    my email is (pdshrm@aim.com)

    Thanks, Miles

  • 4 Jack // Aug 17, 2009 at 10:36 am

    I have 4 of these signs. 1 white that is in rough shape and 3 red that are fair to rough shape

  • 5 Laura // Dec 9, 2009 at 3:26 am

    In looking at your Temco ads above- I may have one of those buttons- It’s 36″ red with Coca Cola and is porcelain…How would I know it’s a Temco? Most books have the average large button listed at 24″ and I have 3 that are all 36″ but only one porcelain-

  • 6 vintagevending // Dec 9, 2009 at 4:49 pm


    We’re not really sure how to tell if it is a Temco, as many were not marked. Can anyone else help out? Please comment.

  • 7 Laura // Dec 9, 2009 at 9:16 pm

    I have been looking at resource books on Coke memorabilia- They don’t have a 36″ listed but they have them all in 24″ or smaller which makes me wonder if they are typos or they are being generic- anyway…Did anyone else make these besides Temco? I would say yes….??

  • 8 michelle // Dec 17, 2009 at 7:10 am

    I have a 48″ red button coca cola sign with the green bottle in the middle. Any idea of the age or where I could find a restorer? thanks!

  • 9 vintagevending // Dec 18, 2009 at 1:36 pm


    Your sign was likely made in the late 1950s early 1960s. We have no knowledge of where you could find a restorer, as we have been out of the business for a while now. If anyone else can help, please comment.

  • 10 Hanif // Dec 21, 2009 at 2:33 pm

    hi all
    I am Hanif from India
    I have a large collection of porcelain enameled signs.
    I have antique and reproductions both.
    I can also reproduce your designs.
    For any inquiry/requirement please feel free to contact me at bestnauticals@yahoo.com

  • 11 mike // May 29, 2010 at 7:37 pm

    I have a 36″ red button which says drink coca cola, its almost perfect. Now that I’ve seen the Temco ad I would say mine would have been made in 49. It was on my grandmothers store which she opened in 46. I’ve had it for 29 yrs. I’ve seen these go for as much as $2500.00

  • 12 David // Aug 1, 2010 at 9:14 pm

    Hi, I have a 48″ button and am just wondering how to distinguish as to whether my sign is metal or in fact porcelain? Any help is greatly appreciated.

  • 13 ROXY // May 5, 2011 at 10:36 pm

    Your sign is porcelain enamel over metal. If you put porcelain enamel in Google Search, you can read all about the procelain enamel process.

  • 14 geauxgirl // May 29, 2011 at 6:30 am

    I just acquired a 48″ porcelain button in decent shape, but the drilled hangholes look precarious. I’ve searched, but can’t find an answer so far: How can I hang this?

  • 15 Preservation of Historic Winchester » Blog Archive » Noakes House Silent Auction Items: Peoples Barber Shop Sign // Mar 5, 2013 at 11:16 am

    [...] see learn more about the Temco Coca-Cola signs, visit http://www.vintagevending.com and [...]

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