The Coca-Cola Company certainly made an effort to get their name out wherever they could, as evidenced by these brochure pages for a Coca-Cola school zone sign. On this page dating to 1966, the sign was categorized as “outside advertising” and was probably suggested safety and marketing equipment directed at storeowners in the vicinity of schools. These signs would not have been used by the local highway department. The text says they were “redesigned to conform with city and state regulations, which prohibit the use of signs similar to official regulatory signs”. They were an opportunity to advertise while also projecting a “good neighbor” image.
The sign itself was constructed of half-inch plywood with a laminated surface sheet, with a front and a back as you can see here. The sign bolts onto a rust proofed base designed to make the sign stable. The graphics are reflective and, interestingly, the copy says that if the sign is accidentally left out at night it will provide “additional advertising value”.
We restored the base of this Coca-Cola school zone sign. The plywood placard was in nice shape already.
Dimensions: 16”W x 50”H
Base diameter: 24”