Sherwin-Williams Coca-Cola Truck Brochure

These are scans of a very early Sherwin-Williams brochure for painting Coca-Cola trucks. Looks like it could be from the twenties by the look of the truck. There’s a great graphic of the truck along with a color chart spelling out the use of all the colors and where to purchase them. This is another example of how important it was to Coca-Cola to have a consistent look, even way back when.

You can download a larger version of this and other truck-painting brochures at the Retroplanet.com PDF library.