The pages pictured here are from an old Coca-Cola Company equipment brochure, describing some of the equipment available for use by the vendors of Coca-Cola soft drinks. These are mobile, or stadium cup vendors that could be utilized at various events, such as sports, fairs or others gatherings. These appear to be manufactured by the same company as a stadium cup vendor we already blogged—the Glasco Corporation. They were all produced in the 1950s.
The first vendor featured on these pages is the 400-drink mobile dispenser. This vendor was designed as a pushcart and had space for four soda tanks and ice to keep the drinks cold. In addition to the Coca-Cola tanks, it would have also been necessary to add a cylinder of carbon dioxide for carbonation. The cold Coca-Cola was dispensed into the paper cups that were stored on the cart.
The 100-drink mobile vendor was a smaller version of the Coca-Cola pushcart. It could carry 1 tank of soft drink in an insulated compartment. There wasn’t any room for ice on this one, so the tanks had to be pre-cooled (for approximately 8 hours) before the vendor set off.
The last vendor is a carry pack. It was able to dispense 50 drinks from a pre-cooled tank that was inserted into an insulated compartment. This carry pack was equipped with a heavy-duty strap so it could be worn over the shoulder. The pack also had a compartment for paper cups as well as a small platform for the cup to sit on while the Coke was dispensed into it.
These are all clever designs, and The Coca-Cola Company appears to have gone to great lengths to get their product out to where people were seeking relaxation and entertainment—and getting thirsty. We believe these would not have been manufactured in very large numbers. If you have more information about vendors like these, please blog-in and share your thoughts.