In our blogs, we’ve been featuring a different promotional or corporate restaurantware product made over the years. This is another in the group of cool retro cups, glasses or mugs from our large collection. Here we’ll be sharing what we’ve learned about it and we welcome your additional input and comments.
This is a glass used to serve Modox soda, known as “The New Nerve Drink”. It is made of pressed glass and the date and manufacturer are unknown. It’s a very striking glass, decorated with an impressive Indian and the words, “Drink Modox”. Glasses like these were used to hold free samples of Modox or to serve the soda to paying customers at soda fountains.
Modox was one of many “nerve drinks” to spring up following the success of Moxie soda that was invented around 1870. As a matter of fact, the company owner, James Stephen Barry, was sued in 1908 by Moxie for copyright infringement. The similarities between the two products were striking. Moxie’s slogan was “Nerve Food”, while the Modox slogan was “The New Nerve Drink”. They both used an Indian in their advertising and the names were very much alike. Moxie eventually won their case against Modox and Barry and his Providence, Rhode Island soda company were forced out of business.