The White & Bagley Company was founded in 1888 by F. W. White and H. P. Bagley. They set up shop Worcester, Massachusetts to create a reliable motor oil for the earliest automobiles. Formerly, car owners acquired their oil from blacksmiths and corner stores. These unbranded oils proved to be of inferior and inconsistent quality. As the cars became more reliable, the motor oil used in them needed to be more reliable and durable, too. So White and Bagley developed Oilzum which was introduced in 1905. I was the first branded oil and was a consistent, high-quality product. Oilzum became very among racecar drivers. Today the Oilzum brand is owned by Dennison Lubricants, Inc. of Lakeville, Massachusetts.
The famous Oilzum slogan appears on this restored gas station sign and reads, “If motors could speak we wouldn’t need to advertise”. This design was used from the 1930s to the 1960s.
This item is not for sale. We show restored items in this blog to encourage discussion, prompt questions and further the hobby of collecting and restoration. We also enjoy sharing the photos of the many items we have restored over the years.