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Red Rock A1 Picnic Cooler

September 9th, 2009 · 3 Comments

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Red Rock Tall Picnic Cooler

This Progress A1 picnic cooler is referred to as the “tall” version. It shares the same dimensions in width and length as the smaller A1 coolers, but this model is 2 ½ inches taller. It has a 38-bottle capacity and is embossed with the Red Rock Cola brand. Red Rock was a soda brand founded in 1885 by Lee Hagan and G. T. Dodd of Atlanta, Georgia. When they started the Red Rock Company their first soda flavor was ginger ale. In 1894 they added a cola to their line that was sold in 12-ounce bottles. In their early days, Red Rock was a leader in soda distribution, but by the late 50’s their business was in serious decline. Today the distribution rights to Red Rock Cola are owned by American West Beverages of Kennesaw, Georgia.

Unrestored Progress A1 Cooler

Unrestored Progress A1 Cooler

Progress A1 Red Rock Cola

Dimensions: 19L x 13”W x 21 ½”H
Produced: Late 40’s to 50’s

This item is not for sale. We show restored items in this blog to encourage discussion, prompt questions and further the hobby of collecting and restoration. We also enjoy sharing the photos of the many items we have restored over the years.

Tags: Coolers · Picnic Coolers · Restorations by Vintage Vending Inc.

3 responses so far ↓

  • 1 Hank Reynolds // Jan 4, 2010 at 6:31 pm

    I recently bought one of these coolers at a thrift store and i am wondering what it is worth. it is all original and is in fairly good condition.(no missing parts, paint damage here and there and some rust on the inside.) but if it is worth it i plan on restoring it to its original condition. Any help would be great. Thanks

  • 2 vintagevending // Jan 5, 2010 at 1:59 pm


    We aren’t in the restoration business anymore, so we can’t give you an estimate of what your cooler is worth. Sometimes items like this pop up on ebay and Craig’s List. That would give you an idea of what it’s worth, but keep in mind it depends on the condition.

  • 3 Hank Reynolds // Jan 5, 2010 at 3:22 pm

    I have checked ebay a number of times without any luck. This site was the only one that i have seen with any info on this particular cooler. Are there any other sites that you can think of that may be of some help pricing this item?
    Thanks for your help.

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All Images are the Property of and Copyrighted to Vintage Vending Inc.