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Royal Crown Atlas 18 Picnic Cooler

June 20th, 2011 · 10 Comments

All Images are the Property of and Copyrighted to Vintage Vending Inc.

This is an Atlas 18 Picnic Cooler that was manufactured for the Royal Crown Company Inc. by the Atlas Tool & Manufacturing Company of Missouri. We restored this cooler some years ago at Vintage Vending. It is embossed with the Royal Crown Cola logo and painted in the Royal Crown colors. This model was manufactured in the 1950s. It can be difficult to locate one of these coolers in good shape nowadays.

Atlas 18 Royal Crown Soda Cooler

Originally the Atlas 18 was available with a sandwich tray. There is a bottle opener and a drain located on the side of the cooler, and interlocking handles on the top. Atlas also manufactured a variety of other items including ice cream vending machines and household fans. These picnic coolers are not only very collectible, but are a lot of fun to use today for picnics or tailgate parties.

Dimensions: 17”L x 9 1/4”W x 15 1/2”H
Capacity: 18 bottles
Produced: 1950s

Manufactured by:

Atlas Tool & Mfg. Co.

5147 Natural Bridge Blvd.

St. Louis, Missouri

This item is not for sale. We show restored items in this blog to encourage discussion, prompt questions and further the hobby of collecting and restoration. We also enjoy sharing the photos of the many items we have restored over the years.

Tags: Coolers · Picnic Coolers · Restorations by Vintage Vending Inc.

10 responses so far ↓

  • 1 Steve // Jul 30, 2011 at 12:07 am

    I have a Atlas Royal Crown picnic cooler with the tray that has been my family for as long as I can rmember and I’m 57 . I’m curious as to its value in its unrestored state vs. restored.

  • 2 Kevin // Oct 11, 2011 at 8:52 pm

    I’m currently restoring a royal crown cooler similar to yours, and I want to get the shade right. What paints did you use??

  • 3 Bret Anderson // Nov 22, 2011 at 10:50 am

    I recently purchased an old 2 cycle 2hp. 19″ pushmower that was manufactured at the address where your business is at… The Brenner Mfg. Co…….I cannot find any info. on this Ranger 58 mower.. It runs and still has the original paint and decals–red engine with grey mower deck w/ red grips on the push bar.. neat little mower. But cannot find any history info. on the company. Can you possibly help me out since you reside at the address of this long gone mfg. co…… I would appreciate any info you could send me. Thanks, Best Regards Bret K. Anderson

  • 4 DAN // Dec 10, 2011 at 1:00 pm


  • 5 Charles // Jan 26, 2012 at 4:26 pm

    I have a Royal Crown Cola Atlas 18. I’m having it restored and would like your input on what shade of yellow & Red. I have looked every where it seems like. Looks just like the one on the web page.
    Charles Ccouch803@aol.com

  • 6 Paige Prosser // Feb 1, 2012 at 3:41 pm

    Hello, I have a red Rc Cola picnic cooler and have checked online to see what it may be worth and cannot find one like it. Could someone let me know how much it would be worth? I can email pic’s for you. Thanks, Paige

  • 7 Jennifer King // Sep 1, 2012 at 6:21 pm

    I have a Royal Crown Cooler with drain and bottle opener on it. I am selling it for $250 plus shipping and handling. Contact: jenjen1959@bellsouth.net or call Jenny in Spartanburg, SC at 864-345-2600

  • 8 Lloyd Creekmur // Oct 31, 2012 at 9:33 am

    Have old 1950 cooler and need the handle ,Do you know where I could buy one thanks LL

  • 9 steve saunders // Nov 2, 2012 at 10:15 pm

    would like to purchase RC picnic cooler prefer restored, but would consider unrestored

  • 10 richard tierney // Jan 29, 2013 at 4:16 pm

    I am restoring a beer cooler ,could you please tell me where to buy parts as a drain tube assy
    Thanks Richard

All Images are the Property of and Copyrighted to Vintage Vending Inc.