This is a vintage ad for a soda cooler manufactured by S & S Products Co. of Lima, Ohio. This cooler, referred to as the “All-Syze” Bottle Cooler, was introduced in the mid-1940s. This soda chest was designed to promote better sales of bottled soda by displaying the bottles very prominently for potential customers. According to this ad, a leading U.S. soda manufacturer claimed their national sales of bottled soda increased in one year directly because of the use of these coolers by storeowners.

The “All-Syze” was available in the Model 80 with an 80-bottle capacity and the Model 128 with a 128-bottle capacity as well as space for 100 lbs. of ice. The display rack was able to accommodate 72 bottles. Both models came with a blue porcelain top and gray enamel body. All were equipped with mechanical refrigeration. Casters were standard equipment, as well as the cap catcher on the front of the cooler.

Manufactured by:
S & S Products Co.
123 W. Hee Street
Lima, Ohio