The Coca-Cola Company used many different manufacturers for their dispensers and coolers. The 1930’s Moss Cooler is one that does not seem to have withstood the test of time. Its main competitor was the Glascock cooler. Moss coolers are very rare today, where the Glascock are easier to find. Vintage Vending was fortunate to have owned a Moss cooler.
The Moss bottled beverage cooler was made of durable metal construction. It was painted in a dark green, oven baked crackle finish. The hardware was nickel and cadmium plated. There was a bottle opener and a cap catcher for the customer’s use. It had casters so the heavy cooler could be moved more easily since these weighed 44 and 55 lbs. without the ice and bottles. The bottler supplied the signs to be inserted on the sides of the cooler. One, two or four signs could be installed. The coolers came in two sizes: 2-case and 4-case.
J. Moss Equipment Co., Inc.
78 19th St.
It is interesting to note that the reverse of this brochure was used by someone who typed a story about Dizzy Dean, the pitcher for the St. Louis Cardinals from 1930-1937. Perhaps this copy was to be used for a news broadcast or was a rough draft for a newspaper story.
Blog in and let us know if you’ve ever seen one of these or have anything interesting to add.