This is a vintage TruAde picnic cooler in original, un-restored condition. TruAde was a non-carbonated fruit drink available in orange, grape, grapefruit and chocolate, as well as other flavors. The TruAde company was based in Chicago, Illinois, but the drink was bottled in Washington D.C. Although it was very popular, the drink disappeared about 20 years ago. Fortunately for TruAde lovers, the soft drink was released once again in April in the North Carolina area.
This picnic cooler is most likely from the 1960s. This is based on the logo design, as I was unable to find another cooler like this as reference. It has a great toolbox design to it, making this durable cooler useful in a garage or as an airline cooler.
This item is not for sale. We show restored items in this blog to encourage discussion, prompt questions and further the hobby of collecting and restoration. We also enjoy sharing the photos of the many items we have restored over the years.