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TruAde Picnic Cooler

June 27th, 2011 · 4 Comments

All Images are the Property of and Copyrighted to Vintage Vending Inc.

This is a vintage TruAde picnic cooler in original, un-restored condition. TruAde was a non-carbonated fruit drink available in orange, grape, grapefruit and chocolate, as well as other flavors. The TruAde company was based in Chicago, Illinois, but the drink was bottled in Washington D.C. Although it was very popular, the drink disappeared about 20 years ago. Fortunately for TruAde lovers, the soft drink was released once again in April in the North Carolina area.

Fruit Flavored Tru Ade Picnic Cooler

This picnic cooler is most likely from the 1960s. This is based on the logo design, as I was unable to find another cooler like this as reference. It has a great toolbox design to it, making this durable cooler useful in a garage or as an airline cooler.

This item is not for sale. We show restored items in this blog to encourage discussion, prompt questions and further the hobby of collecting and restoration. We also enjoy sharing the photos of the many items we have restored over the years.

Tags: Coolers · Picnic Coolers

4 responses so far ↓

  • 1 Fran // Sep 3, 2011 at 10:10 am

    Hi, Just wondering if anyone knows the value of an old Coca-Cola Machine with Water Fountain Attached. Model # xf39b. ( Its has a 10cent price per bottle ) Thanks so much!

  • 2 How2vend.com // Nov 29, 2011 at 1:01 am

    This place is amazing! I love it. As an avid vending machine operator I love to see all the cool stuff. Great job! Neat info.

  • 3 rose garuti // Mar 14, 2012 at 5:12 pm

    error on question. do you know the value of Truade soda cooler that is not restored. thank you

  • 4 Darren // Sep 28, 2013 at 8:45 pm

    I was wondering if you could tell me where to buy replacement parts for Coke picnic coolers for a reasonable price.

    Any help would be appreciated!



All Images are the Property of and Copyrighted to Vintage Vending Inc.