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Victor C-31 Coca-Cola 3-Door Cooler

July 29th, 2009 · 30 Comments

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3-Door Victor Cooler

The Victor Products Corporation started out as a commercial refrigeration manufacturer in the 1920s. They became well known for producing their uniquely styled, yet functional counter coolers. Victor built a series of counter coolers for the Coca-Cola Company that included one-, two-, three- and four-door styles, in addition to the very rare Victor Kooler Grill.

The C-31 was a 3-door counter cooler. It had a large capacity, able to hold 756 bottles of chilled Coca-Cola. The bottles were placed in the cooler horizontally, positioned on top of each other in alternating directions, to fit together like a puzzle. The doors on the cooler were roll-top style so they could be pushed up out of the way to access the soda bottles. The cooler was available with an optional black laminate countertop. It extended the length of the cooler and served as a sales and lunch counter. There were two built-in bottle openers with cap catchers and all four sides were embossed with Coca-Cola logos.

Coke Lunch Counter Cooler

A restored Victor cooler such as this one would make a terrific retro style bar in a home or business and would also make a great addition to a gameroom or home theater.

Coca-Cola Victor C-31

Capacity: 756 bottles
Dimensions: 40”H x 75 1/2”W x 29”D
Weight: 605 lbs.
Produced: Early to mid-1950s

Manufactured by:
Victor Products Corporation
Hagerstown, Maryland

Coke Counter Cooler Ad

Victor C-31 Brochure

Victor C-31 Features

Ad for Victor C-31 Coke Cooler

This item is not for sale.
We show restored items in this blog to encourage discussion, prompt questions and further the hobby of collecting and restoration. We also enjoy sharing the photos of the many items we have restored over the years.

Tags: Antique Advertising · Coca-Cola Advertising · Restorations by Vintage Vending Inc. · Soda Coolers

30 responses so far ↓

  • 1 gloria alexander // Dec 10, 2009 at 5:27 pm

    I have a victor coca-cola 3-door cooler for sale can you help me 1-432-263-6292. thank you gloria

  • 2 joseph // Dec 18, 2009 at 9:59 am

    I’ve got one as well and the thing works great, all original paint, even the counter top piece is original. I would like to sell this piece email me at josephwhitley62@yahoo.com

  • 3 michael williams // Jan 15, 2010 at 11:20 pm

    I have a victor 45 4 door cooler i replace the refigeration unit but cant get it to charge with freon. I think the capilary tube is stopped up have you ever had this problem?Thanks Mike

  • 4 vintagevending // Jan 19, 2010 at 5:56 pm


    We have been out of the business for a while, so we can’t recommend anyone, but a local refrigeration specialist should be able to help you out with your problem.

  • 5 William Mundy // Mar 20, 2010 at 1:35 pm

    I have a 41″x74″x 6″ Cooler door with 5 raised panels with a Victor Products Corp. latch and hinges. Is there any demand for these doors and how do I determine the value? Thanks Willie

  • 6 vintagevending // Mar 22, 2010 at 8:11 am


    We are not able to give estimates on the value, but if you check ebay or Craig’s List, sometimes these items pop up. It will give you ballpark value, and show you if there is any demand.

  • 7 Vinny C // May 3, 2010 at 9:41 am

    I own a Victor C-31 in mint condition and completely functional. I am moving and must sell it. I’m hoping that you are able to point me in the right direction with regards to were I might sell it (list it) and what price range to place on it.


  • 8 vintagevending // May 3, 2010 at 2:17 pm


    You can sell it on ebay or Craig’s List. Also, there is a forum where you can list items for sale AND get an estimate on value.

  • 9 Sculpture // Feb 8, 2011 at 11:29 pm

    Anyone have an idea of a price range for an embossed 3-door victor cooler?

  • 10 Clark Bennett // Feb 9, 2011 at 9:52 pm

    I have a Victor C-31 and its runs great and also is in Good condition but i dont know a good price range for it. Can you shoot me an email and let me know? I can also send pix if need be. Thanks

  • 11 bri_45420 // Feb 14, 2011 at 3:50 pm

    I too have a Victor C-21 for sale. Several years ago I read from a gentleman on e-bay thay can be worth $8,000 – 12,000 dependant upon condition. He reconditionedcoke machines. Remember that was several years ago. I also have a Westinghouse two top door hinged coke cooler. They both run in great condition.

  • 12 Jeff Bondurant // Feb 15, 2011 at 8:27 am

    Clark, I would be interested in your coolr if you want to sell it. Please send me an e-mail at jbonzii@sbcglobal.net

    Thanks, jeff

  • 13 Dave D // Apr 4, 2011 at 7:31 pm

    I have a victor C31A coke machine in great condition.Would like to sell

  • 14 sam // May 2, 2011 at 4:32 pm

    how much

  • 15 Jeff Bean // May 6, 2011 at 1:44 pm

    I’m looking for 2 deccent folding door sets (both sides) for a post war Westinghouse WD-22 chest cooler. Doors are 30″ wide with 2 hinges per side. Please call me @ 713-478-1918 Jeff or email: beanjl@cpchem.com

  • 16 Dave D // May 17, 2011 at 5:10 pm

    Email me at Davnlil@roadrunner.com to get more info and I can send pics.You can maybe check out pics and and make offer if interested

  • 17 bri_45420 // Jun 9, 2011 at 2:10 pm

    I now have pictures of the Victor C-21 Coke cooler. I have not actively tried to sell it but need to move it this summer. If interested e-mail me at bri_45420@yahoo.com

  • 18 bri_45420 // Jun 9, 2011 at 2:13 pm

    Sorry, There is a typo in the last posting. It is a Victor C-31 roll top Coke cooler. It is in very good condition and runs very well. Pictures are available. Contact me at bri_45420@yahoo.com.

  • 19 chris // Sep 15, 2011 at 7:40 am

    hi im looking for a victor 3 door cooler in any condition please contact me

  • 20 irene // Sep 16, 2011 at 2:16 pm

    I have a 4 door victor coca cola cooler that I would like to sell. I have photos. I do not know if it runs, but it looks complete. Where do I go from here?

  • 21 chris // Sep 27, 2011 at 2:52 pm

    hi irene please can you contact me about your 4 door cooler my email address is brookey_bmw@hotmail.co.uk
    or you can call me on my mobile 07920260703 i live in the uk many thanks chris

  • 22 Sandra B // Oct 29, 2011 at 5:11 pm

    I have a Victor c-31 3 Door Coca Cola Cooler for sale w/4 barstools (2 red, 2 white), checkerboard floor. Must Sell! Please contact me at arbysofbeaver@yahoo.com for more info Thank you!

  • 23 Jim Bacus // Mar 7, 2012 at 12:15 pm

    I also have a C-31 for sale contact me if anyone has an interest. 928-486-4775

  • 24 niecer // Mar 23, 2012 at 3:24 pm

    Victor C-31 3-door coca cola cooler for sale. Middle Tenn. Body is in good shape. Was repainted before I received it. Worked for a while and quit. Don’t know why. Have not tried to sell before, but needs to find a good home. Can e-mail pics if interested, just send me a note niecer59@gmail.com Also have an old Westinghouse refrigerator in good shape, if interested. Have not plugged it in lately, but it was working and lives inside. Use it for storage. Motor located on top.

  • 25 Mitchell Caley // Sep 21, 2012 at 8:30 pm

    I have a 4 door victor c45 coca cola cooler that I would like to sell. I have photos. I do not know if it runs, but it looks complete. Very good shape. Have countertop as well…Top has some damage. mrscaley2000@yahoo.com

  • 26 Pennsylvania Pickers™ // Oct 2, 2012 at 9:48 pm

    Listing our Victor 31 on eBay now. Asking $1700. As is condition. Solid machine, original paint. Missing metal grid that covers compressor compartment. Unsure whether compressor works. Wiring is brittle. Pickup in Duncannon, PA Not too far from Hershey or Carlisle.

  • 27 Huns Severa // Nov 9, 2012 at 6:23 pm

    I have a early Victor Model C-31 Coke Cooler and am missing a black roll up door and one of the bottle openers with cap catcher. Can you advise where I can find these two parts? Thanks Huns

  • 28 Chris A // Dec 3, 2012 at 8:39 pm

    I have a 3-door Victor C31 Coca-Cola cooler and would like to sell it. Email me at georgiaboi31503@yahoo.com

  • 29 Clark b // Jan 6, 2013 at 8:23 pm

    Posted on here last year and some stuff came up but I still have the victor c-31 three roll up doors and it’s in pretty good condition better than one on eBay right now. Can text me or email me and can send some pix if need be. 804-eightninefour-44eight1 or email bennett3340@live.com

  • 30 Shawna B // Oct 16, 2013 at 11:01 am

    I have a two door roll top victor cooler. It has no coca cola decals, as a matter of fact it is green. It came out of an old bar that just shut down. It runs great but is very dirty and has some rust on the top of it. I would like to get touch up paint and some parts. Does anyone have info on this type of cooler?

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All Images are the Property of and Copyrighted to Vintage Vending Inc.